Talk:Thor/@comment-24458031-20140802030643/@comment-3969505-20140802092228

there are 2 reasons why Marvel did the whole woman thor switch

1: Marvel is literally running out of ideas at this point, the sales are failing, so pretty much like the Wrestling scene, they are either forced to vomit the exact same stuff they did years ago or make a radical alteration from the ground up to keep their story arcs "fresh", no matter how controversial.

2: Marvel is completely mercenary-like these days, it's absolutely not about any "integrity" anymore, there is no "Pillar" anymore, the highest of payers can now wield a godlike power to influence their decisions and writing to appeal to their tastes, since the Tumblr social justice crazies are so trendy right now, Marvel will try to fish for customers there and if the sales won't be satisfying enough, Marvel will scrap the woman thor series.